Introducing 2nd Set AI
A Clearer Vision for Generative Media
After a year of deep research and development, we’re excited to bring the future of generative media into focus. Today, we are officially launching 2nd Set AI.
Generative AI has promised to revolutionize creative work, but for many enterprises, the reality has been frustrating. We saw tools that failed to deliver on the most basic needs: accurately rendering characters, maintaining brand integrity, or following creative direction.
We founded 2nd Set AI because we saw a clearer path forward. Our vision is a future where generative media is a precise, reliable, and trustworthy tool for the world’s best creators and IP holders. To get there, we knew a new approach was needed, one built with a deep understanding of the business requirements for creating content with confidence.
What We’ve Built
We’ve built a platform for IP rights holders and licensees to generate new visuals from their own valuable content. The core of our platform is a novel, proprietary multimodal reasoning engine designed to understand user intent, creative context, and business constraints. This engine is what allows our platform to constantly check and revise its own work, ensuring the highest quality and accuracy available.
Our solution is built on a foundation of deep research into the common failures of generative models, including inaccuracy, IP piracy, and bias. By teaching our models about all the ways genAI can fail, we’re able to reduce the pain of playing the generative slot machine game and give you more visuals that are just right.
Here’s What’s Next
Today, we’re opening up our work to the world:
See the Research. We are releasing our study of the top image generation models. Our research studies the complex landscape of these different models and their unique strengths and weaknesses. What we learned is that there is no one best model for everyone all the time, so multi-model intelligence has a big role to play. Check it out here on Substack
Taking a Second Look
·
Since AI image models first burst onto the scene, the sheer spectacle of AI-driven creativity has been breathtaking, and social networks are flooding with stunning visuals. But as these tools are moving from novelty to practical applications, be it storyboarding for films or generating marketing content, the questions are shifting. The choices professio…
Audit Your IP Risk. Do you want to know how your IP is being used by widely used image generation models? We can show you. We’re offering an intelligent agent that can deliver a report on the unauthorized replication of your owned imagery. Try it out on our site, or just email it directly ira@2ndset.ai.
Join Our Early Access Program. We are now opening signups for our Early Access Program. This is an opportunity for IP rights holders to work directly with us to generate new images and videos from their assets. You can sign up here.
To power all this and help us grow our team, we're also thrilled to share that we've raised a pre-seed round of investment. We’re grateful to be backed by our lead investor, Cortical Ventures, along with Firsthand.vc, Company Ventures, and a fantastic group of AI angel investors.
If you own valuable IP and want to put it to work with generative AI, we should talk. We’re building the tools for a clearer, more productive, and more creative future. We invite you to build it with us.
For more information, visit us at 2ndset.ai.