We’ve just launched a new series of reports on the fashion industry, called All AIs on Fashion. It’s a radical reimagining of how fashion industry insiders and observers can understand what’s going on across the huge range of activity in the world of fashion.
What’s It All About



In each report, we’re looking at a given sector or trend from the world of fashion across a range of brands and segments. Our goal is to use technology to cover everything you’d want to keep a pulse in but would never have the time to follow. So, we look at everything, so you can understand the highlights. Our lens is focused on the industry as a whole, the movements in the market and broader world events impacting how collections are designed and brought to market.
How We Do It
The TL;DR is that our AIs keep a pulse on everything going on in fashion. We are regularly analyzing the latest collections and promotions from a wide range of sources, using state-of-the-art AI models that are fine-tuned to understand fashion specifically. All of this technology makes it possible to be far more comprehensive in our reporting than any working person has time to be. This data-driven approach also means that everything in our reports is backed by real market data.
Who We Are
This work has grown out of a collection of folks from the worlds of AI and fashion, centered on NYC. We collectively think that there are lots of ways to help modernize the way work is done in the fashion industry, and these reports are just one step along that journey.
What it Looks Like



Our focus is on understanding fashion and then making that understanding useful and actionable. So, our visuals are not screenshots of eCom listings or runway shows. Instead, we generate visuals to match our understanding of overall trends. This is using AI to show what the AI understands about fashion. While these images are never precise replicas of pieces from specific brands, we strive to ensure that our imagery always represents the underlying fashion trends accurately to help you see what’s going on across a range of brands.
Why We’re Doing This
This work is a sort of public experiment. We believe that state-of-the-art AI has already progressed to the point of being useful to basically everyone in their day-to-day work. Specifically within the fashion industry, we think that everyone from designers to merchandisers to marketers could use more tools built just for their work. Or in fashion terms, even Andy Sachs deserves her own Andy Sachs (in AI form).
What Comes Next



Our first report is on the surprisingly complex category of knitwear. Following that, we’ll be regularly releasing new reports, so please subscribe to see the next edition. Our hope is to explore broadly, so expect a wide range of future topics for reports. Hit subscribe if you want to see our upcoming reports as they’re released.
I Want More
If our approach to apparel intelligence seems like it could be useful to your job, please reach out. We’re working on a commercial offering designed to take these general tools and make them more useful for individual brands. There’s much more we can do for brands directly when helping them understand their collections specifically, their competitors, and the market activity of interest to them.
I Have More Thoughts
Do you think we should be doing something different? Did you spot an error? Do you have a great idea for what we should look at next time? Reach out with any feedback.
Hi! 😊 Don't know if you might be interested but I love to write about sustainability (fashion, travel and our relationship with clothes). I'm a thrift shopping and vintage clothing lover who likes to explore the impact textile industry and consumistic culture have on the environment and also what people can do to shift the tendency.
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https://from2tothrift.substack.com/